Organs of A Divided Labour – Pipes and Fittings is a conceptual exploration of labor, production, and commercial imagery. Ayer meticulously replicates pack shots—a type of studio photograph used to showcase products for sale—from a metal tube retailer's catalog. By ordering 101 pieces from this catalog and using a large-format camera to recreate the original shots, Ayer mirrors the aesthetic precision of commercial photography.
However, beyond this surface imitation lies a deeper intention. The artwork subverts the functional, impersonal codes of product imagery, introducing subtle gestures and suggestions that nod to traditions of conceptual art. By appropriating the commercial photographer's original work and placing himself in the process of production, Ayer elevates the act of making art to the level of labor, questioning the boundaries between artistic creation and industrial work.
The resulting images, as well as the accompanying book, closely resemble typical product catalogs. Yet, they are filled with layers of defiance and meaning, challenging viewers to reflect on the aesthetics of commercialism and the role of art in a world shaped by industry and labor.
OOADL, R-402 – R-710, 101 chromogenic prints on glossy paper, various sizes, edition of 1. Dated as date of production.