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Shot on 4 x 5 positive diafilm, the images adopt the precise and controlled aesthetic of late twentieth century studio photography, where sharpness and vibrant color were central to industrial standards. This neutrality recalls typological strategies, not as a direct homage but as a structural logic that Ayer deliberately redirects. By drawing on the disciplined, systematic and analytical approach associated with the Becher school, he treats artistic methodologies themselves as reproducible protocols, almost as if they were another form of industrial instruction. In combining these typological frameworks with the visual language of commercial catalog imagery, the work merges two forms of photographic labor and exposes how both contribute to the construction of value, clarity and meaning within contemporary visual economies.
The controlled presentation produces a visual clarity that feels both precise and detached, underscoring the tension between natural form and commercial representation. Organs of a Divided Labour Flowers invites the viewer to consider the shifting boundary between documentation and constructed imagery and to reflect on broader economic and cultural forces embedded in photographic practice.
The publication includes a reflective essay by landscape architect Violeta Burckhardt on humanity’s desire to preserve beauty, as well as a critical analysis of Ayer’s work by art historian Claus Gunti.
236p, Off-set print colour and bw cover, 24x32 cm, pb, English, selfpublished under the name "Rava" in 2024
Jeremy Ayer
Organs of a Divided Labour
Flowers
Texts
Claus Gunti
Violeta Burckhardt
Printer
die Keure, Bruges
Paper
Woodstock Camoscio 285 gsm
Magno Volume 150 gsm
Printing and coating
CMYK with matt varnish
Typefaces
Office Medium (officefortypography.ch)
Basel Typewriter (optimo.ch)
First edition
Published by Rava, Zurich, 2024
Print run
700 copies
ISBN 978-3-033-10662-8